How to Build A Brand By Nurturing Your Tribe
Has your brand found its tribe yet? Gary Chance, VP of Marketing and Partnerships, of Prescriptive Data, joins Neil Helsper to explain why tribe-building and behavioral science guide his team’s work. He also shares wisdom on balance brand vs. performance, how to make customers feel safe, and what PropTech can learn from consumer brands.
Speakers:
Gary Chance
VP, Marketing & Partnerships @ Prescriptive Data
Neil Helsper
Founder @ Arguments with Words
Arguments with Words